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Demystifying Streaming TV (OTT/Programmatic Media) for Auto Dealerships
For decades, the dealership marketing playbook was simple: buy a 30-second spot during the 6 o'clock news and hope a few in-market shoppers were tuned in. That playbook has now changed completely. But look around your showroom today. The way your customers find their next vehicle and the way they consume media has changed.
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Precision Targeting and Personalization through Data
Back in the day, car dealerships stuck to one simple marketing plan: get as much exposure as possible to sell a ton of cars. Billboards on the highway, a catchy jingle on the radio, and a primetime spot on the local news. The goal was mass awareness, broadly reaching the entire market with your dealership’s name and hoping that when someone was ready to buy, your brand would be the first one they remembered.
The 'Partner with the Device, Not the App' Strategy
You’re ready to move your ad budget into the world of Streaming TV. That’s a smart move. But now you face a critical decision that will determine the success of your campaign: where, exactly, do you place your ads? Do you go directly to Hulu? Buy a package on ESPN+?
The Evolution of TV Advertising
For decades, advertising your dealership on television felt like casting a giant, expensive net. You’d buy a spot during the evening news or a primetime show, and that net would be thrown over your entire market, hoping to catch a few in-market car buyers. This was the "spray and pray" era of linear TV, and as any dealer who has scrutinized a marketing budget knows, it was incredibly wasteful. It was a game of volume over value, of shouting into a crowd and hoping for an echo.
Understanding the Landscape: What Exactly is Streaming TV?
You’ve seen the logos and heard the terms: OTT, CTV, Streaming TV, Programmatic. It sounds like a bowl of alphabet soup, but for your dealership's bottom line, it's the most important language to learn in modern advertising. So, what do these terms actually mean?
Frequently Asked Questions
Loon specializes in distributed businesses like multi-location retailers, auto dealers, healthcare networks, and restaurant groups with location-level customization and reporting.
Your strategy can be launched and live with reporting in less than 48 hours. For fully optimized campaign results, we recommend 90-days of delivery and engagement insights.
What do you want to see? We give you everything. Reporting for every dollar you invest, where it goes, and how it’s spent. Measurement of exactly who saw your ad, who went to your website, and which key actions they performed. Plus, direct attribution of sales outcomes by audience.
We regularly collaborate with in-house teams and external agencies. Whether you need full-service execution, a white-labeled partner, or just specific pieces like media buying, creative, or measurement, we plug into your existing workflow, provide co-branded support, and ensure seamless execution.
Our team and technology platform are SOC 2 Type II certified, which means our security controls are independently audited and verified over time. This means your data is protected by the highest industry standards, independently audited for accountability, and easily scalable for you.
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