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Demystifying Streaming TV (OTT/Programmatic Media) for Auto Dealerships

For decades, the dealership marketing playbook was simple: buy a 30-second spot during the 6 o'clock news and hope a few in-market shoppers were tuned in. That playbook has now changed completely. But look around your showroom today. The way your customers find their next vehicle and the way they consume media has changed.

Micah Birkholz
National Director of Sales

Latest Posts

Why Publishers Are Racing to Add Vertical Video Formats

Publishers are quickly adopting vertical video to boost engagement and tap into programmatic advertising revenue streams.

Does Streaming TV Transparency Really Lag Behind YouTube for Marketers?

Connected TV advertising offers less transparency than YouTube, creating accountability challenges that smart marketers need to address proactively.
Dusty Sutherland
VP of Client Success

Agentic RTB Framework Cuts Auction Latency for Programmatic Efficiency

New Agentic RTB Framework reduces millisecond delays in programmatic auctions, improving bid response times and campaign performance.
Hailey Phillips
Project Manager

Why Publishers Are Racing to Add Vertical Video Formats

Publishers are quickly adopting vertical video to boost engagement and tap into programmatic advertising revenue streams.

Does Streaming TV Transparency Really Lag Behind YouTube for Marketers?

Connected TV advertising offers less transparency than YouTube, creating accountability challenges that smart marketers need to address proactively.
Dusty Sutherland
VP of Client Success

Agentic RTB Framework Cuts Auction Latency for Programmatic Efficiency

New Agentic RTB Framework reduces millisecond delays in programmatic auctions, improving bid response times and campaign performance.
Hailey Phillips
Project Manager

Ready for Black Friday? Reach Deal Seekers During the Biggest Shopping Weekend

The Black Friday rush is a battle for attention.

Why wait to be part of the noise when you can reach shoppers before the scramble even begins?

Micah Birkholz
National Director of Sales

Frequently Asked Questions

  • Loon specializes in distributed businesses like multi-location retailers, auto dealers, healthcare networks, and restaurant groups with location-level customization and reporting.

  • Your strategy can be launched and live with reporting in less than 48 hours. For fully optimized campaign results, we recommend 90-days of delivery and engagement insights.

  • What do you want to see? We give you everything. Reporting for every dollar you invest, where it goes, and how it’s spent. Measurement of exactly who saw your ad, who went to your website, and which key actions they performed. Plus, direct attribution of sales outcomes by audience.

  • We regularly collaborate with in-house teams and external agencies. Whether you need full-service execution, a white-labeled partner, or just specific pieces like media buying, creative, or measurement, we plug into your existing workflow, provide co-branded support, and ensure seamless execution.

  • Our team and technology platform are SOC 2 Type II certified, which means our security controls are independently audited and verified over time. This means your data is protected by the highest industry standards, independently audited for accountability, and easily scalable for you.

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