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Navigating Programmatic Advertising: Insights from the Road with Loon Advertising

Join Dusty Sutherland and Patrick Bruce from Loon Advertising as they hit the road in Texas, discussing the ins and outs of programmatic advertising and account management. Broadcasting live from a Buc-ee's parking lot.

Patrick Bruce
Account Manager

Latest Posts

Navigating Programmatic Advertising: Insights from the Road with Loon Advertising

Join Dusty Sutherland and Patrick Bruce from Loon Advertising as they hit the road in Texas, discussing the ins and outs of programmatic advertising and account management. Broadcasting live from a Buc-ee's parking lot.

Patrick Bruce
Account Manager

Complete Sports Coverage Including the Olympics

Maximize the impact of the Olympic Game, plus complete coverage of the NFL, NBA, MLB, college sports, and more!

Cody Ritsema
Director of Named Accounts

Turning Tax Season into Your Biggest Sales Season

For most, tax season means paperwork and calculators. For automotive dealers, it’s a goldmine. Between January and April, millions of consumers are hit with a sudden influx of liquidity and a mindset focused on financial reassessment.

Dusty Sutherland
VP of Client Success

Why Advertisers Are Moving CTV Budgets to Programmatic Platforms

Programmatic CTV buying offers better targeting, real-time optimization, and cost efficiency compared to traditional direct deals.

Patrick Bruce
Account Manager

Publishers Pivot to Vertical Video Ads for Revenue Growth

Publishers are rapidly expanding vertical video content to capture mobile ad dollars and boost programmatic inventory revenue.
Rachel Atiles
Account Manager

Why Your TV Ads Are Losing the Battle for Attention

Viewers split attention between streaming TV and phones, making traditional video advertising less effective than ever.
Micah Birkholz
National Director of Sales

Why Publishers Are Racing to Add Vertical Video Formats

Think about how you watch videos on your phone. You hold it upright, scroll through feeds, and rarely flip it sideways unless something really grabs your attention. Publishers finally get this.

Vertical video isn't just a trend anymore.

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Rachel Atiles
Account Manager

Frequently Asked Questions

  • Loon specializes in distributed businesses like multi-location retailers, auto dealers, healthcare networks, and restaurant groups with location-level customization and reporting.

  • Your strategy can be launched and live with reporting in less than 48 hours. For fully optimized campaign results, we recommend 90-days of delivery and engagement insights.

  • What do you want to see? We give you everything. Reporting for every dollar you invest, where it goes, and how it’s spent. Measurement of exactly who saw your ad, who went to your website, and which key actions they performed. Plus, direct attribution of sales outcomes by audience.

  • We regularly collaborate with in-house teams and external agencies. Whether you need full-service execution, a white-labeled partner, or just specific pieces like media buying, creative, or measurement, we plug into your existing workflow, provide co-branded support, and ensure seamless execution.

  • Our team and technology platform are SOC 2 Type II certified, which means our security controls are independently audited and verified over time. This means your data is protected by the highest industry standards, independently audited for accountability, and easily scalable for you.

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