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Latest Posts
Winning the World Cup with Shoulder Content
Live World Cup ad slots cost a fortune, and most viewers walk away from the screen the second the whistle blows for halftime. You're paying top dollar to talk to an empty couch.
There's a smarter play. It's called Shoulder Content.
Why Vertical is the New Standard
Pick up your phone right now. Hold it the way you normally do, straight up and down. That's how 90% of people use their phones.
Why Streaming Audio Belongs in Every Dealership's Summer Plan
Streaming audio adds 74% incremental reach on top of Streaming TV. Here's why streaming audio belongs on every dealership's summer media plan.
On the Road with Loon: How to Stock Smarter Used Inventory With Streaming TV Ads
Auctions are getting more expensive and less reliable. Loon's Cody Ritsema breaks down how dealers can use Streaming TV ads to target specific vehicle owners in their market and build a smarter used car acquisition strategy.
On the Road With Loon: The Importance of Transparency and Trust in Client Relationships
Micah Birkholz and Rachel Atiles hit the road to Winston-Salem, North Carolina for an in-person client visit and hopped on a live stream to break down why field visits, transparent reporting, and smart sports packaging still make the difference.
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Why Longer Flights Win the Reach Game
Most dealers want to pack their ad spend into a short window. But a 30-day campaign reaches more unique households than a 10-day push on the same budget. Longer flights let the technology find new viewers instead of showing your ad to the same people on repeat. Save the short bursts for sales events, and let your everyday campaigns run longer to maximize reach.
Frequently Asked Questions
Loon specializes in distributed businesses like multi-location retailers, auto dealers, healthcare networks, and restaurant groups with location-level customization and reporting.
Your strategy can be launched and live with reporting in less than 48 hours. For fully optimized campaign results, we recommend 90-days of delivery and engagement insights.
What do you want to see? We give you everything. Reporting for every dollar you invest, where it goes, and how it’s spent. Measurement of exactly who saw your ad, who went to your website, and which key actions they performed. Plus, direct attribution of sales outcomes by audience.
We regularly collaborate with in-house teams and external agencies. Whether you need full-service execution, a white-labeled partner, or just specific pieces like media buying, creative, or measurement, we plug into your existing workflow, provide co-branded support, and ensure seamless execution.
Our team and technology platform are SOC 2 Type II certified, which means our security controls are independently audited and verified over time. This means your data is protected by the highest industry standards, independently audited for accountability, and easily scalable for you.
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