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Why Advertisers Are Moving CTV Budgets to Programmatic Platforms

Programmatic CTV buying offers better targeting, real-time optimization, and cost efficiency compared to traditional direct deals.

Patrick Bruce
Account Manager

Latest Posts

Why Programmatic Quality Controls Boost Your Streaming TV Ad ROI

Higher quality programmatic targeting and inventory directly increases advertiser returns in streaming TV campaigns.
Cody Ritsema
Director of Named Accounts

Why Advertisers Are Moving CTV Budgets to Programmatic Platforms

Programmatic CTV buying offers better targeting, real-time optimization, and cost efficiency compared to traditional direct deals.

Patrick Bruce
Account Manager

Why Your TV Ads Are Losing the Battle for Attention

Viewers split attention between streaming TV and phones, making traditional video advertising less effective than ever.
Micah Birkholz
National Director of Sales

Does Streaming TV Transparency Really Lag Behind YouTube for Marketers?

Connected TV advertising offers less transparency than YouTube, creating accountability challenges that smart marketers need to address proactively.
Dusty Sutherland
VP of Client Success

Agentic RTB Framework Cuts Auction Latency for Programmatic Efficiency

New Agentic RTB Framework reduces millisecond delays in programmatic auctions, improving bid response times and campaign performance.
Hailey Phillips
Project Manager

Ready for Black Friday? Reach Deal Seekers During the Biggest Shopping Weekend

The Black Friday rush is a battle for attention.

Why wait to be part of the noise when you can reach shoppers before the scramble even begins?

Micah Birkholz
National Director of Sales

Beyond Vanity Metrics: Why Loon's Streaming TV Gets Dealers Real Results

Loon specializes exclusively in automotive Streaming TV, founded by former dealers and OEM representatives who understand both the retail and digital worlds. We fill the massive gap in Streaming TV education at the Tier 3 dealer level.

Micah Birkholz
National Director of Sales

Frequently Asked Questions

  • Loon specializes in distributed businesses like multi-location retailers, auto dealers, healthcare networks, and restaurant groups with location-level customization and reporting.

  • Your strategy can be launched and live with reporting in less than 48 hours. For fully optimized campaign results, we recommend 90-days of delivery and engagement insights.

  • What do you want to see? We give you everything. Reporting for every dollar you invest, where it goes, and how it’s spent. Measurement of exactly who saw your ad, who went to your website, and which key actions they performed. Plus, direct attribution of sales outcomes by audience.

  • We regularly collaborate with in-house teams and external agencies. Whether you need full-service execution, a white-labeled partner, or just specific pieces like media buying, creative, or measurement, we plug into your existing workflow, provide co-branded support, and ensure seamless execution.

  • Our team and technology platform are SOC 2 Type II certified, which means our security controls are independently audited and verified over time. This means your data is protected by the highest industry standards, independently audited for accountability, and easily scalable for you.

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