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Why Advertisers Are Moving CTV Budgets to Programmatic Platforms

Programmatic CTV buying offers better targeting, real-time optimization, and cost efficiency compared to traditional direct deals.

Patrick Bruce
Account Manager

Latest Posts

Why Programmatic Quality Controls Boost Your Streaming TV Ad ROI

Higher quality programmatic targeting and inventory directly increases advertiser returns in streaming TV campaigns.
Cody Ritsema
Director of Named Accounts

Why Advertisers Are Moving CTV Budgets to Programmatic Platforms

Programmatic CTV buying offers better targeting, real-time optimization, and cost efficiency compared to traditional direct deals.

Patrick Bruce
Account Manager

Why Your TV Ads Are Losing the Battle for Attention

Viewers split attention between streaming TV and phones, making traditional video advertising less effective than ever.
Micah Birkholz
National Director of Sales

Why Programmatic Quality Controls Boost Your Streaming TV Ad ROI

Higher quality programmatic targeting and inventory directly increases advertiser returns in streaming TV campaigns.
Cody Ritsema
Director of Named Accounts

Why Advertisers Are Moving CTV Budgets to Programmatic Platforms

Programmatic CTV buying offers better targeting, real-time optimization, and cost efficiency compared to traditional direct deals.

Patrick Bruce
Account Manager

Why Your TV Ads Are Losing the Battle for Attention

Viewers split attention between streaming TV and phones, making traditional video advertising less effective than ever.
Micah Birkholz
National Director of Sales

Why Publishers Are Racing to Add Vertical Video Formats

Think about how you watch videos on your phone. You hold it upright, scroll through feeds, and rarely flip it sideways unless something really grabs your attention. Publishers finally get this.

Vertical video isn't just a trend anymore.

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Rachel Atiles
Account Manager

Frequently Asked Questions

  • Loon specializes in distributed businesses like multi-location retailers, auto dealers, healthcare networks, and restaurant groups with location-level customization and reporting.

  • Your strategy can be launched and live with reporting in less than 48 hours. For fully optimized campaign results, we recommend 90-days of delivery and engagement insights.

  • What do you want to see? We give you everything. Reporting for every dollar you invest, where it goes, and how it’s spent. Measurement of exactly who saw your ad, who went to your website, and which key actions they performed. Plus, direct attribution of sales outcomes by audience.

  • We regularly collaborate with in-house teams and external agencies. Whether you need full-service execution, a white-labeled partner, or just specific pieces like media buying, creative, or measurement, we plug into your existing workflow, provide co-branded support, and ensure seamless execution.

  • Our team and technology platform are SOC 2 Type II certified, which means our security controls are independently audited and verified over time. This means your data is protected by the highest industry standards, independently audited for accountability, and easily scalable for you.

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